I came across a tweet recently that featured a great clip from a lady who was asked, in 1977, what she thought about television. Among the many aspects of this that are obviously and understandably different 42 years on is the fact the lady is allowed by the...

Yesterday: I spent about 12 hours finishing off the edits on V2 of the book and incorporating all of them to make V3. This morning: I sent it off to my friend Suze, great editor that she is, to get her input. Suze really sharpens my work and I value her opinion...

One of the very generous contributors to my post on lead generation, and a leading light on the subject of SEO, was Heather Lloyd-Martin, highly respected throughout the world as an authority on writing copy that achieves success in the search engines and converts...

When you next visit a website for the first time, ask yourself: how keen is the publisher of that site to get you back when you've seen enough on that particular visit? Is the site designed to get you back? In other words, is it optimised for conversion? Conversion...

To get the word out about my book and its core messages, I'll have to get a lot more strategic and a lot more active on social media. I realise that to get more dear readers like you, I need to be in the business of frequently showing people what I'm doing and how...

I'm used to Google's search box predicting what I might want to type into it, but now Gmail seems to be doing the same. Why are they trying to finish my sentences when they have no idea what I want to say? Google now reminds me of this Two Ronnies sketch:...

In attempting to understand where tech’s going, and how we’re educating on the subject, I realise that no one – not even the experts – have a clue about the specifics. But we do have an idea about its general direction. We know that AI is going to be more widely used,...

While a website obviously enables a business to target a specific group across the whole world – vegan travellers, for example – the target audience for your business might actually be located in or near where you live. So how do you target that group? Local SEO...

Today is a good day: I've just completed the second draft of the book. It's ready for me to print at home and hand to Shoelace for the world's first read. Then more edits and it's that much closer to being with you, too. >>>Playlist<<<

I'm two years late to this party but I found out yesterday that there's a desktop version of WhatsApp. Did you know? I didn't know. You can download it here if it'll help: whatsapp.com/download >>>Playlist<<<