Whatever you want to do as a freelancer, it's worth spending time on a SWOT analysis to identify your: Strengths Weaknesses Opportunities and Threats This should be an honest assessment of what you offer, areas where you might be lacking, opportunities in your...

There's no doubt that one of the most important people I've met since setting up my business in 2014 is my accountant. The education he's given me has been enlightening, so the first piece of advice I'd give someone starting out as a freelancer is to take care of...

How not to persuade: I booked a three-night stay in a Warsaw hotel for a colleague He travels, stays and leaves I receive an email to rate my stay (that's OK, I expect that, and they don't know it wasn't for me) One line in the email - "You only have until 12 August...

Two great resources to help if you're starting out as a freelance commercial writer (I relied on both): Peter Bowerman's brilliant book, The Well-Fed Writer* American Writers and Artists Inc. (AWAI) *affiliate link Some tips:   Understand the...

Am I a Luddite after all? Why won’t I update the BBC Radio app so that it becomes the much-promoted BBC Sounds? Why won't I buy an Amazon Echo or Google Home? Why don't I talk to machines that answer the phone and want to direct my call? We're all encouraged (trained)...

Hmmm... That was my reaction when I realised, having invested quite a lot of time and energy on one particular project, that my competitors were Facebook and Google, two of the biggest, most powerful companies that have ever existed. With AskPazza.com, I was also up...

I love an inspirational quote. Here's one from Robert Braithwaite, founder of Sunseeker boats: In life, if you have the passion, if you really believe in what you should be doing, you will succeed. It’s questionable whether schools promote that sentiment. Maybe they...

I’m probably a bit too honest at times. Like in job interviews. People, it could be argued, aren’t always entirely honest in job interviews – on both sides of the desk. During one interview, years ago, I was asked, “Which do you want more – this job, or to leave your...

When I was starting out as a TV transmission controller in 1999, I had to make bundles of notes on how to do the job I was now being paid for, partly because I’d come from years working in shops and warehouses and there I was, training to press buttons for a living....

Article marketing is an outdated form of content marketing through which articles were often placed on directories including EzineArticles.com and eHow.com. It worked well for a while, and even a young Pazza was known to use the method (click here to see eleven...