Three Little Birds
Not so much three little birds as three little words. Three of the most important words in copywriting are – and have always been – some of our simplest. Headlines have been found to be more effective when they’re included. Adverts featuring one or...Hit ’em Up Style (Oops!)
Successful freelance writing requires that you can do theses two fundamental things: Follow instructions Adhere to style What is style? You might ’email’ as ’email’, but your client might prefer ‘e-mail’. You might not cap up job...Touch Too Much
A friend and colleague asked a great question recently: Do kids learn how to touch type? I believe they should be taught to touch type, for the following reasons: You can work much more quickly when you touch type, freeing up time to get more done It’d boost...The Leader
If you run a business or are launching a product, it’s sometimes tempting to want to write a press release to promote what you’re doing. While often effective, press releases carry negative connotations because they’re too often about something...PP on LinkedIn
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