Three Little Birds

by Paul Parry | Oct 8, 2019 | 0 comments

Not so much three little birds as three little words. Three of the most important words in copywriting are – and have always been – some of our simplest. Headlines have been found to be more effective when they’re included. Adverts featuring one or...

Hit ’em Up Style (Oops!)

by Paul Parry | Oct 7, 2019 | 0 comments

Successful freelance writing requires that you can do theses two fundamental things: Follow instructions Adhere to style What is style? You might ’email’ as ’email’, but your client might prefer ‘e-mail’. You might not cap up job...

Touch Too Much

by Paul Parry | Oct 6, 2019 | 0 comments

A friend and colleague asked a great question recently: Do kids learn how to touch type? I believe they should be taught to touch type, for the following reasons: You can work much more quickly when you touch type, freeing up time to get more done It’d boost...

The Leader

by Paul Parry | Oct 5, 2019 | 0 comments

If you run a business or are launching a product, it’s sometimes tempting to want to write a press release to promote what you’re doing. While often effective, press releases carry negative connotations because they’re too often about something...

Breathe

by Paul Parry | Oct 4, 2019 | 0 comments

Being busy with work means I’m not really thinking about the book at the moment. And it’s no bad thing, having time to breathe away from it. The first thing I intend to do when I get a bit of time is to revisit a book I’ve already read but feel it...