Watch and Learn
A split test is when a marketer compares the effectiveness of two elements. They could be: Headlines Price points Guarantees A full stop compared with an exclamation mark Different fonts Different colours on the call-to-action button Actually, marketers split-test all...Time Is Running Out
Do you know anyone who’d forget to make a cup tea on the way to the kettle? Behaviour like that suggests there might be too much going on in that person’s mind in that moment. So what’s the best way to handle an overwhelming number of tasks that you...Your Love
Today’s the day. We’ve made it: we’re one year in to daily posts published on this blog and I’ve very grateful to you for reading at least one of them. It started by a nagging sense that I should be doing something, then seeing this on...This Is The Place
I signed up to receive a report the other day that suggests the UK has become “the world’s hottest tech hub in 2019”, based on: Apart from this report being a great example of content marketing, it also confirms that we in the UK are lucky and should...PP on LinkedIn
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