Show Business

To get the word out about my book and its core messages, I’ll have to get a lot more strategic and a lot more active on social media. I realise that to get more dear readers like you, I need to be in the business of frequently showing people what I’m doing...

Shut Up

I’m used to Google’s search box predicting what I might want to type into it, but now Gmail seems to be doing the same. Why are they trying to finish my sentences when they have no idea what I want to say? Google now reminds me of this Two Ronnies sketch:...

Incredible

In attempting to understand where tech’s going, and how we’re educating on the subject, I realise that no one – not even the experts – have a clue about the specifics. But we do have an idea about its general direction. We know that AI is going to be more widely used,...

Local Boy

While a website obviously enables a business to target a specific group across the whole world – vegan travellers, for example – the target audience for your business might actually be located in or near where you live. So how do you target that group? Local SEO...

It Was A Good Day

Today is a good day: I’ve just completed the second draft of the book. It’s ready for me to print at home and hand to Shoelace for the world’s first read. Then more edits and it’s that much closer to being with you, too....