Can You Feel The Force

by | Aug 16, 2019 | 0 comments

I could’ve gone with all sorts of songs for today’s post – I was looking for a track whose title is a question, and there are loads, but I didn’t really fancy Do You Know the Way to San Jose? or Who’s Zoomin’ Who?. So I went...

This Is Not America

by | Aug 15, 2019 | 0 comments

I came across a tweet recently that featured a great clip from a lady who was asked, in 1977, what she thought about television. Among the many aspects of this that are obviously and understandably different 42 years on is the fact the lady is allowed by the...

Feelin’ Good

by | Aug 14, 2019 | 0 comments

Yesterday: I spent about 12 hours finishing off the edits on V2 of the book and incorporating all of them to make V3. This morning: I sent it off to my friend Suze, great editor that she is, to get her input. Suze really sharpens my work and I value her opinion...

Put ‘Em High

by | Aug 13, 2019 | 0 comments

One of the very generous contributors to my post on lead generation, and a leading light on the subject of SEO, was Heather Lloyd-Martin, highly respected throughout the world as an authority on writing copy that achieves success in the search engines and converts...

A Change Is Gonna Come

by | Aug 12, 2019 | 0 comments

When you next visit a website for the first time, ask yourself: how keen is the publisher of that site to get you back when you’ve seen enough on that particular visit? Is the site designed to get you back? In other words, is it optimised for conversion?...