Fame

by Paul Parry | Jul 6, 2019 | 0 comments

There’s a great book by Seth Godin called Purple Cow. It’s about being remarkable and how we should aim for this in business because being boring doesn’t get you noticed, you’re left blended into the crowd. Vanilla rather than Marmite. Take...

Killing in the Name

by Paul Parry | Jul 5, 2019 | 0 comments

When Amazon started, 25 years ago, Jeff Bezos made his intentions clear in six letters: Amazon’s name. He didn’t call it book.com (assuming that domain name was still available at the time) or similar. Instead, he chose the name of the world’s...

Not Forgotten

by Paul Parry | Jul 4, 2019 | 0 comments

Yesterday I wrote about how contingency planning can help to avoid sticky situations. What I forgot to add was a word about scheduling simple tasks that technology can do for you. So when I’m approaching a trip away, and I want these blog posts to continue to go...

Sticky Situation

by Paul Parry | Jul 3, 2019 | 0 comments

When going on holiday or travelling for work, freelancing for a living requires a bit of extra planning. There are the normal scheduled tasks to think of and accommodate while you’re away, as well as unexpected, urgent requests from clients that always come up....

Rip It Up

by Paul Parry | Jul 2, 2019 | 0 comments

As a sub-editor, I rarely have to rip anything to pieces and start again (I’ve done it to my own work a few times, mind) but here’s a brief list of things I do: Check all facts for accuracy Ensure the same fact isn’t stated twice Avoid repetition of...