Rollin’

Every year, Google rolls out hundreds of updates to its algorithm. Most of these are very small and have little noticeable effect on SERPs (search engine results pages). But every now and then, Google will release an update that has a huge effect on all sorts of...

We’ve Got A File On You

In my recent post that listed all (well, most) of the things I have to do to get my book finished, I mentioned “two ebook and one paperback” formats. So here’s a brief word on what I mean: My designer will take the Word doc I send containing the...

Call The Doctor

I was listening to the radio earlier today and they were talking about using “Doctor Google” to self-diagnose. It occurred to me that I’ve never really talked about this in the context of internet education but it’s probably worth adding to the...

On The Road Again

What’s left to do in order to get my book into your hands? Write out, in the first draft, points that I want to make that are currently illustrated by screenshots and other images Come up with titles for the ten chapters that need them Consider order of chapters...

Don’t Make It Difficult

Scan, skim, “What’s in it for me?”. That’s how people read your content as they work out within a few seconds if it’s for them or not. So make it easy to read, using: Images Graphics Bullet points Headings/sub-heads White space Paragraphs...