Feeling relaxed
As a parent of two teenagers (well, soon enough: the 12-year-old turns 13 in a few weeks), I feel I don’t need to encourage them to relax. They’re quite good at that, using a combination of their phones, Netflix, slime and comfortable furniture. But it’d be nice to...The 4 ‘U’s
Here’s an idea I read about a few years ago that applies to headlines and subject lines. Legendary copywriter Bob Bly wrote about this ‘formula’ that his colleague Michael Masterson had developed to help understand what makes an effective headline or subject line (ie,...Selling your products online
In this post, I wrote about seven ways to make money online. At the top of that list is selling your own products, and there are a number of sites that help you do this, including: Selz.com E-junkie Etsy Shopify As well as those, there’s obviously Amazon and eBay to...Colours and their connotations
One of the subjects I reckon should be taught as part of an inted curriculum is design, and a big part of that is colours: Which colours tend to be used for which reasons? Which colours tend to be used online more than others, particularly in marketing? Do different...PP on LinkedIn
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