SSL certificates
SSL stands for secure sockets layer and certificates come in different forms. Some give you the padlock icon, some give more info about your organisation (but can cost more to buy). Why do you need one? It makes your site more secure, which it needs to be particularly...‘Demonstrate your hunger’
Following redundancy, someone gave me some advice which I’ve never forgotten. He suggested that I “demonstrate my hunger”. And now, thanks to the internet, it’s much easier for people to do that. I’d urge kids to work out what it is they want to do (reminding them...How not to create a digital product
An early internet marketing lesson I learned was this: find out what people want, create it, then tell those people about it and make it available for them to buy. So when I finally sat down to write, following my decision to give up learning how to be a driving...Tip: when you want to be a freelance writer, don’t train to become a driving instructor
Copywriting was the long-term goal but I came up with a ridiculous idea to do something as I built up that business: build up another, completely separate business as a driving instructor. My intention was misguided at best, utterly stupid at worst. It was fear-driven...PP on LinkedIn
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