‘Test and measure’

An often-heard mantra in the online marketing world is ‘test and measure’. Marketers often run two versions of a squeeze page and go with the more effective. They’ll change one word in the headline, the font colour or maybe a full stop for an exclamation mark, and...

The squeeze page

A crucial component of many an internet marketing strategy, the squeeze page (may also be known as a landing page or opt-in page) is so called because it’s designed, built and optimised to do one thing: collect email addresses, or ‘squeeze’ them from people visiting...

More free online tools I use

The tool box in my shed might be the worst you’ve ever seen (some tiny screwdrivers that came out of a Christmas cracker and a knife and fork) but online there are loads of tools that I love and use often. Here are some of them: Zamzar – for file conversion: Audio...

Free online tools I use daily

As a writer and editor, habit and creativity are the cornerstones of my work. Habits help to maintain organisation and productivity, while creativity can be a freelancer’s strongest differentiator. Mason Currey describes the work routines of 161 famous writers,...